Do you eat at this type of restaurant at least once every two weeks?
1 = Yes
2 = No

How likely would it be for you to patronize this restaurant (new upscale restaurant)?
1 = Very Unlikely
2 = Somewhat Unlikely
3 = Neither Likely Nor Unlikely
4 = Somewhat Likely
5 = Very Likely

To which type of radio programming do you most often listen?
1 = Country&Western
2 = Easy Listening
3 = Rock
4 = Talk/News
5 = No Preference

Which newscast do you watch most frequently?
1 = 7:00 am News
2 = Noon News
3 = 6:00 pm News
4 = 10:00 pm News

Which section of the local newspaper would you say you read most frequently?
1 = Editorial
2 = Business
3 = Local
4 = Classifieds
5 = Life, Health & Entertainment

Prefer Waterfront View
1 = Very Strongly Not Prefer
2 = Somewhat Not Prefer
3 = Neither Prefer Nor Not Prefer
4 = Somewhat Prefer
5 = Very Strongly Prefer

What is your highest level of education?
1 = Less than High School
2 = Some High School
3 = High School Graduate
4 = Some College (No Degree)
5 = Associate Degree
6 = Bachelor's Degree
7 = Master's Degree
8 = Doctorate Degree

What is your marital status?
1 = Single
2 = Married
3 = Other (Divorced, Widow, etc.)

Please check the letter that includes the Zip Code in which you live (coded by letter).
1 = A (1 & 2)
2 = B (3, 4, & 5)
3 = C (6, 7, 8, & 9)
4 = D (10, 11, & 12)

Which of the following categories best describes your before tax household income?
1 = <$15,000
2 = $15,000 to $24,999
3 = $25,000 to $49,999
4 = $50,000 to $74,999
5 = $75,000 to $99,999
6 = $100,000 to $149,999
7 = $150,000+

What is your gender?
1 = Male
2 = Female

0 = No
1 = Yes